BC Hotel Association

The BC Hotel Association (BCHA) faced a critical communications gap in 2019, requiring immediate support to maintain momentum on key projects. They needed a partner to seamlessly integrate with their team and manage a brand refresh, website relaunch, and support the ongoing development of InnFocus magazine, all while ensuring consistent member engagement. Our agency provided fractional communications support from July 2019 to March 2020, acting as an extension of their team to address this challenge. We delivered comprehensive communication solutions, including:

• Rebrand & Website Relaunch: Managed the execution of their brand refresh and new website launch, ensuring a modern and cohesive online presence.

• Member Communications: Developed and distributed engaging newsletters and welcome packages to strengthen member relations.

• Media Training: Conducted training sessions to enhance the BCHA’s spokesperson’s media engagement skills.

• Strategic Plan & Industry Support: Assisted with the communication of their strategic plan and supported key industry and partner relationships.

Our fractional support enabled the BCHA to navigate a critical transition without disruption. We ensured the successful launch of their rebrand and website, delivered engaging content and project management of its industry publication, and maintained consistent member engagement. By seamlessly integrating with their team, we provided the flexibility and expertise they needed to maintain strong communication and strengthen their position as a leading voice in the BC hospitality industry.