Circle Innovation

Circle Innovation is a non-profit that helps facilitate technology solutions and innovation for small and medium-sized companies. They connect these organizations with consumers, tech providers and other stakeholders to solve R&D challenges, grow revenues, create jobs, and develop emerging technologies across Canada. Founding members of Circle Innovation include Simon Fraser University, Canada's leading university in research and innovation, as well as AGE-WELL, Canada's federally-funded technology and aging network.

In close collaboration with Circle Innovation, The Tea strategized a media event showcasing industry partners who were the recipients of $4.7M in healthtech funding from Circle’s Healthtech SME program. The goal of the event was to drive attendance from federal, provincial, and municipal levels of government and media. This included a comprehensive media outreach plan, with pre- and post-event engagement tactics.  

Press outreach involved distributing press releases and advisories, including embargoed releases to interested outlets, and coordinating a Cision wire release. The Tea also supported the day-of logistics, including pre-event site visits, and day-of coordination with media, videographers, and photographers. 

This resulted in media coverage across major broadcast and editorial outlets both in BC and across Canada.

Client Testimonial

“Partnering with The Tea Communications on this media announcement was an absolute pleasure. Working collaboratively with our team, they expertly crafted a media strategy and showed keen attention to detail in developing media materials. Their diligent management of media invitations, day–of–event support, and correspondence truly showcased their commitment to working as an extension of our team.” 

- Loki Jörgenson, Senior Director, Strategy & Innovation, Circle Innovation