MarineLabs
public relations
MarineLabs is a coastal intelligence company and real-time data provider, transforming marine safety and building climate-resilient coastlines. Founded in 2017, the B.C.-based company offers the world’s highest resolution real-time wind, wave, and weather data as well as AI-driven insights from fleets of cloud-connected, rugged instruments. Co-founded by CEO Dr. Scott Beatty, they are on a mission to transform marine mobility and enhance the climate resilience of coastlines by providing their data buoys along all coastlines.
The Impact
After going viral in early 2022 for discovering the most extreme rogue wave ever recorded, MarineLabs saw the need to bring on a communications partner to help tell its story through PR, social media and other marketing channels.
During this time The Tea has helped raise MarineLabs' profile through hits in major media outlets, more than doubled its social following and created a roadmap of strategic marketing and PR plans.
Sample Media
Global News | B.C. company’s real-time network collects key data on Hurricane Fiona
BC Business | The CEO of MarineLabs thinks everything that floats should be a real-time data station
Victoria Tech Journal | Scott Beatty’s ocean eyes
CBC | First Nation, tech company collaborate to prepare for climate change's effects on harvesting waters