Reusables
public relations
The Tea Communications was brought on to launch Reusables.com, the container-sharing platform for zero-waste takeout.
Reusables.com supplies restaurants and food businesses with reusable containers that customers can select as a more sustainable alternative to single-use packaging. Food businesses pay a container usage fee that is more cost effective than most compostable packaging, creating a sustainable, circular economy container sharing system.
Through a strategic media outreach plan, we were able to secure coverage in BC Business, Vancouver is Awesome, Business in Vancouver, Vancouver Magazine and many more. This led to an increase in sign ups to the app and more partnerships with local restaurants and businesses, raising brand awareness for the platform.
Sample Media
BC Business | Stainless steel takeout containers might be the food packaging of the future
Vancouver is Awesome | How this Vancouver company is fighting disposable food packaging (VIDEO)
Business in Vancouver | Local company wades into fast-food container waste and podcast: Jason Hawkins on tackling Vancouver restaurants’ waste problem
North Shore News | Seymour restaurants unite in reusable container campaign for takeout and delivery
Vancouver Magazine | 5 Things to Do in Vancouver This Week (October 12-17)
Global News | Believe B.C: Returnable food containers help reduce plastic waste
CBC | Reusable take-out container program expands to North Vancouver
Simi Sara Show | A community-wide reusable takeout container program
Client Testimonial
As a startup trying to change the way people and businesses think about packaging, awareness of our solution is key. Since working with The Tea(m), we’ve gained national exposure through channels like CBC, Global News, BC Business and Vancouver Is Awesome. Their strategic approach goes beyond each project to consider the broader mission and how to position for success.
- Jason Hawkins, Co-founder of Reusables.com