UpMeals
public relations
The Tea helped UpMeals, the healthy, fresh and sustainable vending machine solution, to help tell its story in the news. A startup based out of Vancouver, with big plans to expand nationally and into the US, The Tea worked closely with the CEO and Co-founder as well as the marketing teams to look at the holistic business goals and strategies.
Through a combined strategy of editorial pitching, broadcast + podcast pitching, wire releases, contributed content and custom 1:1 pitching, The Tea has been able to secure 100s of millions of media impressions quarterly.
Editorial coverage has been secured in Vancouver Sun, Daily Hive, Burnaby Now, Business in Vancouver, The Georgia Straight, Vancouver is Awesome, Techcouver, News1130, BC Business and more. Broadcast coverage has been secured in US and Canadian podcasts, Vancouver-based radio shows including the Jill Bennett and Simi Sara show and multiple others. As well, multiple food and vending machine industry media coverage has been secured.
Sample Media
Vancouver Sun | Later orange cheesy puffs, the future of office vending machine food is healthy
Daily Hive | Smart vending machine amenity added to Vancouver rental housing complex
Business in Vancouver | Innovative new healthy meal vending machine launching in Vancouver
The Georgia Straight | Smart vending machine in West End high-rise competes with meal-delivery services
Vancouver is Awesome | Innovative new healthy meal vending machine launching in Vancouver
Techcouver | UpMeals Launches The First Sustainable Smart Vending Meal Solution in B.C.
News1130 | Vancouver company launching vending machine serving salads, fresh food
BC Business | How a Vancouver caterer wants to revolutionize your lunch break
The Jill Bennett Show | The first SmartVending Machine Launches in BC!
Client Testimonial
“As a fast-growing start-up, The Tea has been a critical part of our rapid growth and early success. Their adaptability, consummate professionalism, and high-level expertise have been evident in abundance as they’ve helped us navigate investor relations, PR releases, marketing events, and so much more. The Tea has gone above and beyond the call of duty to deliver us exceptional customer service, it would be a disservice to call them an external agency, they are a part of our team.”
Drew Munro, Co-Founder and CEO, UpMeals