Better Basics
public relations
The Tea Communications teamed up with Better Basics to help tell their story externally. As a newly launched business focused on #DoingBetter with a mandate to reduce single-use plastic consumption, The Tea saw an opportunity to share both their revolutionary new products as well as their founders story. Through targeted, strategic 1:1 pitching and the creation of specially crafted media materials, we were able to garner some great coverage following their launch.
The media push resulted in coverage in Vancouver Magazine, VITA Daily, NUVO Magazine and Montecristo Magazine.
Sample Media
NUVO | Sustainable Delivery Services In Canada
Vancouver Magazine | This New Soap Subscription Service Delivers Low-Waste Refills to Your Door
Client Testimonial
The Tea lent their expert communications and awareness-building knowledge to help launch our company, Better Basics. They crafted our brand messaging to build excitement and leveraged their knowledge of the media landscape to position our company uniquely to each editor. We saw an immediate pickup of coverage thanks to her work which translated into website traffic, sales and credibility. The team are savvy, tapped in, and have a deep knowledge of consumer brands and the sustainability space, which drove the results we wanted.
- Samantha Rayner, Co-Founder of Better Basics