Burrard Arts Foundation wanted to raise awareness about the 20-storey mural Earth Justice by renowned artist Shepard Fairey. Our team created a multi-faceted PR strategy to maximize coverage. This included VIP media events, targeted interviews and personalized pitching. Media coverage led to 11,300,000 impressions with 17 pieces of media and additional impressions from social media.

“Larissa was an incredible asset to our small team when we embarked on two large-scale public art projects, Shepard Fairey's Earth Justice mural and Façade Festival. We needed to ensure these projects got the recognition and attention they needed to be effective, both in the media and from the public, and it's only through Larissa's expertise and hard work that this was possible. Larissa’s strategy of custom pitching, targeted interviews, and VIP media events led to roughly 20 pieces of media coverage for each project. Larissa is reliable, considerate and overall a pleasure to work with - I would urge anyone in need of PR support to consider working with her."

- Genevieve Michaels, Program Manager, Burrard Arts Foundation

Sample Media

Canadian Art | 20-Storey Shepard Fairey Mural Kicks Off New Public Art Series in Vancouver

Daily Hive | Artist behind Obama 'Hope' portrait debuting 20-storey mural in downtown Vancouver

Globe & Mail | Vancouver street dons Shepard Fairey’s 20-storey tall Earth Justice mural

CTV | Artist known for Obama 'Hope' portrait completes massive mural in downtown Vancouver

CTV | Obama 'Hope' poster artist to unveil 20-storey mural in Vancouver

Inside Vancouver | See Shepherd Fairey’s Earth Justice mural beginning August 7

The Georgia Straight | Shepard Fairey's punk-fuelled art expresses hope on a grand scale at Vancouver Mural Festival

The Art Newspaper | Vancouver Mural Festival splashes colour on the streets

The Globe and Mail | Vancouver street dons Shepard Fairey’s 20-storey tall Earth Justice mural

Daily Hive | Shepard Fairey unveils 20-storey 'Earth Justice' mural in Vancouver

Vancouver Sun | Artist, activist Shepard Fairey brings 'Earth Justice' mural to Vancouver

The Georgia Straight | Shepard Fairey’s 20-storey mural unveiled in downtown Vancouver

Vancouver Sun | Shepard Fairey unveils Vancouver mural

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