ScienceUpFirst

public relations

ScienceUpFirst is a national initiative that works with a collective of independent scientists, researchers, climate and health experts and science communicators. They share the best available science in creative ways to stop the spread of health misinformation.

The Tea has supported ScienceUpFirst on multiple initiatives since 2021, including public and influencer relations for its various campaigns and initiatives. These include:

Sex, Lies and Hormones: The Truth About Women's Health. A campaign and panel in 2023 to raise awareness about the harmful effects of misinformation on women’s health. We led the PR outreach for this campaign, resulting in PR hits in all major news networks in Vancouver, with a reach of over 11 million.

Together Against Misinformation week, a national week-long campaign in 2024 to raise awareness about the harmful effects of misinformation online. This included a panel in Calgary and events in markets all across Canada. Our PR efforts resulted in reach of over 116 million in markets across Canada.

Larissa and Maddie are amazing to work with. They are clear, kind, and creative, with great ideas to accomplish our goals. They know how to balance asking the client the right questions with getting stuff done independently. Their influencer research let us reach new audiences and has been foundational to our work addressing COVID-19 misinformation on social media.

- Jon Farrow, Communications Manager, ScienceUpFirst