A quick glance at Twitter - or any major (or minor) news outlet yesterday, or Twitter account, and you’d think something truly calamitous had transpired.

Siri? “What is irony?” When a company called “Better” really couldn’t have done worse. In a real life scenario that feels like a discarded Succession plot line, Better.com CEO, Vishal Garg decided to kick off the festive season by summarily dismissing 900 employees via Zoom. In the (obviously) leaked Zoom video, Varg is seen weeping about how hard this is on him and how he’ll do better.

Media interviews are the best way to get your message out, make yourself heard, and reach more people. Interviewing is a skill, and you can get better at it, no matter how comfortable you feel on camera right now.

I recently asked my taxi drive what he thought of Uber. His response? “I love it; it costs me an arm and a leg to rent this taxi. I’ve been driving for 8 hours already and haven’t earned enough yet to cover the overhead of renting this taxi from the owner. The next four hours of my night are crucial to me making a profit.” Just imagine what that looks like for a minute.