Influencers are everywhere. So much so, they’re now a mainstream marketing avenue. When collaborating with influencers, how you work with them is as important as who you choose to work with.

In an era of social media saturation, it's not enough to put pretty content out there and wait for the followers to come. Being proactive, showing personality, and joining conversations are what set smart brands apart (and allow them to go viral). How can brands show a little personality while still remaining professional and polished?

If you work in marketing or social media you probably need access to really great photography. Luckily, there are now many sites that offer beautiful and completely free photos covering a wide range of content.

Having an online presence is key to promoting your small business or practice, but keeping content fresh and updated can be intimidating. Fret not, a little goes a long way.