Newspapers are getting thinner. Pitches happen over Twitter. Advertorials are disguised as editorials. There's no question that the media landscape is changing. So how do we keep up in an ever competitive landscape?

Influencers are everywhere. So much so, they’re now a mainstream marketing avenue. When collaborating with influencers, how you work with them is as important as who you choose to work with.

The latest trend in e-commerce and internet marketing is the two-way rating system whereby the seller and the buyer rate each other. In theory this should hold both sides accountable, and in most cases it does. But is it skewing results?

Having an online presence is key to promoting your small business or practice, but keeping content fresh and updated can be intimidating. Fret not, a little goes a long way.