Client Spotlight: Science World
Science World is one of BC’s most iconic nonprofits, with more than a three-decade track record of supporting science literacy and education across Canada, particularly for barriered and underserved communities.
The Tea Communications is proud to have been Science World’s go-to marketing and public relations agency since 2017.
Throughout our working relationship, our goals have been to drive attendance, raise awareness of Science World’s mission, vision, values and executive leadership, and enhance media and influencer relationships.
Here are a few highlights from our time working with this inspiring organization.
Feature Campaign: The World Needs More Nerds
A bright spot in a challenging year, this viral 2020 campaign brought Provincial Health Officer Dr. Bonnie Henry’s science star power to a fun — and important — message.
The Tea Communications provided influencer and media outreach for the campaign, which was designed to drum up support for Science World’s fundraising initiatives.
‘The World Needs More Nerds’ was a runaway, resounding success! It won multiple Rethink Canada marketing awards, and went viral thanks to Dr. Bonnie Henry’s involvement. We reached out to local celebrities including Cobie Smulders and Dan Mangan who showed off their campaign t-shirts.
After the campaign, Dr. Bonnie Henry went on to headline and give a keynote address at Science World’s #GirlsandSTEAM, an annual event 4 years running that’s reached 3,000 girls across British Columbia.
Science of Cocktails
2020 was its fourth iteration (hopefully it will come back soon!) and this annual event has raised $1.2M and allowed 9,000 children from underserved schools attend class field trips to Science World
Featured 35 cocktail stations from award-winning Vancouver bartenders and food pairings from local restaurants
The Tea Communications hosted exclusive advance access to media and influencers, coordinated unique angles for media coverage pre and post event and supported the event planning committee at all stages to execute the landmark event
30th Anniversary Celebration, 2019
Multiple events celebrated the milestone, including cake-cutting ceremony with live science experiments, 80s-themed Science World After Dark event, and an interactive public art installation
The Tea Communications staged media interviews with CEO and President Dr. Scott Sampson resulting in some pretty amazing coverage
Record-breaking Attendance, 2019
Science World attracted over 1M visitors in 2019
Promotional and fundraising efforts, including those from The Tea Communications, helped contribute to this outcome
Visitors experienced new permanent and temporary exhibitions as well as school and community outreach programs
Lego Towers of Tomorrow, 2019
Bringing together art and design, this interactive exhibition recreated world famous skyscrapers in Lego with a high degree of accuracy and detail
The Tea Communications hosted an exclusive advance look at the exhibit for media and influencers, leveraging a certified pro Lego builder for creative media opportunities to showcase the wonder that Lego provides and distributed fun media kits to highlight the interactive exhibit
Science Behind Pixar, 2018-2019
One of Science World’s most-attended exhibitions
Explored the science behind creating 17 of Pixar’s most-loved movies, including Finding Nemo, Brave, and The Incredibles
Brought art and design into the STEM (science, technology, engineering, and math) conversation
Sharing the value of STEAM education
Over the last four years, Science World has seen record-breaking attendance, reached and surpassed fundraising goals, and staged some very exciting events and exhibitions.
In addition to building media relationships and promoting public awareness of their important mission, we’ve supported Science World in a number of ways.
The Tea Communications has provided crisis communications support, crafted organization-wide key messages, trained staff and leadership on interacting with media, and helped the nonprofit secure hundreds of millions of impressions annually, across various platforms.
We are thrilled to have supported such a visionary organization and their mission, and can’t wait to see what they accomplish in the future! We can’t wait to see where this iconic destination has yet to go.