Case Study: Science World’s Girls and STEAM Summit
Science World’s Girls and STEAM Summit, presented by STEMCELL Technologies bring together 300 participants to explore and ignite their passion of STEAM careers (Science, Technology, Engineering, Art and Design, Math).
This year’s Girls and STEAM Summit focused on inspiring the next generation of STEAM professionals as they navigate unprecedented challenges and opportunities.
Meta’s Threads: What You Need to Know
Social media’s continued evolution and specifically the last six months have brought notable change to the digital landscape. Get caught up on all things Threads, Meta’s newest platform — learn more about it, who should use it, why, and how.
The Evolution of Social Media: Twitter Becomes X
It’s been a year of continued change in the social media landscape - including Twitter’s rebrand as X. Here’s what you need to know about Elon Musk’s self-described ‘super app’.
Summer Round up at The Tea!
It's been a busy summer for our team with many launches, announcements, and exciting events taking place.
How Bill C-18 May Impact News Amplification
In June, the federal government enacted a new law called Bill C-18 (the Online News Act) and its implications could reshape the way media is accessed and retained, broadly impacting businesses and organizations.
The Ever Changing Media Landscape
Newspapers are getting thinner. Pitches happen over Twitter. Advertorials are disguised as editorials. There's no question that the media landscape is changing. So how do we keep up in an ever competitive landscape?
Crying fowl: Twitter is now owned by Elon
A quick glance at Twitter - or any major (or minor) news outlet yesterday, or Twitter account, and you’d think something truly calamitous had transpired.
Client Spotlight: Science World
Science World is one of BC’s most iconic nonprofits. The Tea Communications is proud to have been Science World’s go-to marketing and public relations agency since 2017.
For Better or Much, Much Worse
Siri? “What is irony?” When a company called “Better” really couldn’t have done worse. In a real life scenario that feels like a discarded Succession plot line, Better.com CEO, Vishal Garg decided to kick off the festive season by summarily dismissing 900 employees via Zoom. In the (obviously) leaked Zoom video, Varg is seen weeping about how hard this is on him and how he’ll do better.
Are Two Way Rating Systems Skewing Results?
The latest trend in e-commerce and internet marketing is the two-way rating system whereby the seller and the buyer rate each other. In theory this should hold both sides accountable, and in most cases it does. But is it skewing results?