Media interviews are the best way to get your message out, make yourself heard, and reach more people. Interviewing is a skill, and you can get better at it, no matter how comfortable you feel on camera right now.

The latest trend in e-commerce and internet marketing is the two-way rating system whereby the seller and the buyer rate each other. In theory this should hold both sides accountable, and in most cases it does. But is it skewing results?

I recently asked my taxi drive what he thought of Uber. His response? “I love it; it costs me an arm and a leg to rent this taxi. I’ve been driving for 8 hours already and haven’t earned enough yet to cover the overhead of renting this taxi from the owner. The next four hours of my night are crucial to me making a profit.” Just imagine what that looks like for a minute.

In an era of social media saturation, it's not enough to put pretty content out there and wait for the followers to come. Being proactive, showing personality, and joining conversations are what set smart brands apart (and allow them to go viral). How can brands show a little personality while still remaining professional and polished?

If you work in marketing or social media you probably need access to really great photography. Luckily, there are now many sites that offer beautiful and completely free photos covering a wide range of content.

Having an online presence is key to promoting your small business or practice, but keeping content fresh and updated can be intimidating. Fret not, a little goes a long way.